by Dominique Petersen
If you haven't written the blurb for your back cover yet, make sure you use the space wisely.
If you are a first-time or unknown author, use the back cover to MARKET the book, putting your bio and photo inside the book at the back under the title "About the Author".
To use the cover for marketing, in the first paragraph, tell the potential buyer what the book's about, and in the second, tell how it will benefit him or her. Following that, an endorsement gives the buyer an opinion of the book—not from the author or publisher—that makes him/her think, "If that person liked the book, so will I."